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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined by analyzing consumer participation, media coverage, interaction, and community awareness indexes of 1,135 idols, using big data collected from February 27 to March 28.



BTS’s Jimin continued his reign at the top of the list this month, scoring a brand reputation index of 8,343,353 for March. High-ranking phrases in his keyword analysis included “Promise,” “ON,” and “Filter,” while his highest-ranking related terms had “moved,” “powerful,” and “comfort.” Jimin’s positivity-negativity analysis revealed a score of 82.50 percent positive reactions.


Kang Daniel also held onto his spot second place in the rankings with a brand reputation index of 8,260,896, marking a 59.61 percent increase in his score since last month.
Finally, Ong Seong Wu rose to third place on the list after seeing a 58.51 percent rise in his own score. The idol-turned-actor’s total index came out to 6,936,926 for March.


Check out the top 30 for this month below! 


  1. BTS’s Jimin
  2. Kang Daniel
  3. Ong Seong Wu
  4. BTS’s Jungkook
  5. BTS’s Jin
  6. BTS’s V
  7. Girls’ Generation’s Taeyeon
  8. Super Junior’s Kim Heechul
  9. MAMAMOO’s Hwasa
  10. EXO’s Baekhyun
  11. BTS’ Suga
  12. CNBLUE’s Jung Yong Hwa
  13. BTS’s RM
  14. BTS’s J-Hope
  15. WINNER’s Kang Seung Yoon
  16. BIGBANG’s G-Dragon
  17. ASTRO’s Cha Eun Woo
  18. BLACKPINK’s Jennie
  19. Red Velvet’s Irene
  20. AOA’s Seolhyun
  21. Girls’ Generation’s YoonA
  22. ITZY’s Yeji
  23. Red Velvet’s Joy
  24. EXO’s Suho
  25. ITZY’s Yuna
  26. ITZY’s Lia
  27. gugudan’s Kim Sejeong
  28. VIXX’s Ravi
  29. EXO’s Baekhyun [sic]
  30. GFRIEND’s Sowon
March Individual Idol Brand Reputation Rankings Announced

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